My Journey
My career began in the heart of Indian media — Dainik Jagran, Indian Express, Zee Media — where I discovered that information is power, and stories are trust.
At Network18, I managed campaigns that demanded precision, agility, and courage. High-stakes communication across industries taught me the art of making brands not just visible, but unforgettable.
At the National Film Development Corporation (NFDC), I bridged storytelling and nation branding. I led campaigns where culture wasn’t just decoration — it was the strategy itself. Cinema, art, and national identity converged into narratives that shaped public imagination.
"Strategy is not about doing more. It's about doing the right things better."
That belief gave birth to Jayita Strategia — a boutique platform where strategy is elevated into an art form. Here, every brand, every leader, every institution becomes more than a name. They become a story that lasts.